Package Visuals for Glade's Refreshed Line Look

I created the refreshed package visuals for two Glade fragrances: powder fresh, and angel whispers. The object was to create soft images that evoked the light, ethereal qualities of the scents, feeling as light as air. Designed for Envisual (now ALLOY Strategy)

After a refresh of Glade's line look, I worked on the production of new package visuals following the new guidelines. Working closely with my creative director I concepted and created designs for both the powder fresh and angel whispers fragrances. Both were created in Photoshop, and required careful attention to visually capture the essence of each ephemeral scent.

Powder fresh

Angel whispers

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